6 White Hat SEO Tactics To Increase Your Website Traffic
To increase website traffic, here are 6 SEO white hat guideline you should already be following to increase traffic:
1) Make sure that you site has an accurate site map, and that the map is linked to from your home page. This helps the search engine spiders navigate their way around your site easily, and that ensures that every page should get indexed. There are many sites that allow you to create good quality HTML and text site maps for free and the advantage of using them is that the HTML coding they produce is likely to be accurate and search engine friendly as well.
2) The major search engines like to see various pages clearly linked to from any sales page that is featured on your site. These would include a ‘Terms of Service’ page, an ‘Earnings Disclaimer’ and a ‘Contact’ form as well. Leaving these off your site means that your page is definitely not as search engine friendly as it should be. So if you don’t already have these pages set up, make sure you do this as soon as possible as this will help to increase website traffic.
3) Make certain that the internal linking structure of your site works properly, and that everything links to where it should go. This will again help the search engine spiders find where they are going when they visit your site, and ensures that all of the pages that you want to be found are found.
4) Sometimes, you may be using stylized pages (e.g. a self hosted Wordpress blog) for your page. If so, make sure that it does not have ‘nofollow’ tags enabled, as that would mean that the spiders did not follow any links from that page. Instead, you need the ‘dofollow’ tags to be in place, and to do this in Wordpress you can simply download and install the ‘dofollow plug-in’.
5) Each page must have an appropriate Title that contains the keyword phrase which you are targeting in the HTML (or whatever coding format you are using) of the page. In your HTML coding, there should be a meta-description, as this is the phrase that appears beneath the Title of your site in the search engine results pages. Beneath that there should be a sub-headline that adds to the description that you began ‘building’ in the headline.
6) The on-page density of your keyword phrase should be between 4-8%. Anything less than that and you are not optimizing your page for that keyword phrase, anything more than that will make the search engine spiders believe that you might be ‘keyword stuffing’ your page, which was another black hat technique that people used to use that no longer works.
As suggested earlier, all of these SEO techniques are perfectly acceptable white hat SEO tactics that any sensible web master must adopt to ensure that their web pages are found and properly indexed by the search engine spiders.
Now, we are going to move into the realms of black hat SEO, why you might want to use it and how you can go about doing so.
The above artile is an excerpt taken from Black Hat SEO.
